The Rhys Evans story.

In 1909 in Ballina, Ireland, Rhys Evans was born. He was educated in Pina Cardiff before joining a bank as a young clerk. Soon after, Rhys and his brother Glynn migrated to Australia in 1927 and got a job as a farm hand on the outskirts of Port Fairy. It was not long after, around 1940, that Rhys was milking cows on his own farm at Toolong.

In 1948 the farm was sold and Rhys moved into the township of Port Fairy where he became a Herd Tester. In 1950 Mr Fred Hartington, the Crown Dahlia Separator Salesman, passed away and Rhys was offered the job in Colac to replace him. Not long after this opportunity, the company became Alfa Laval in 1951 and Rhys was offered a franchise to sell their products and on Thursdays, Rhys had a small area in the Central Mart where he would offer his services. At this point, Rhys was able to purchase a house in Manifold Street for $3,000 enabling his family to move from Port Fairy to join him in Colac.

It was in 1953 when Rhys took over a shop from Jim Doyle where the Union Club Hotel is currently situated. By 1956, Rhys' business had outgrown the shop space and resorted to renting a shop at 27 Murray Street and then by 1960 Rhys took over 29 Murray Street. Up until this point, most of his sales were separators and small milking machines as most farmers then supplied cream to the factories, raised pigs and fed them whey and crushed barley.

It was the end of 1960 when I, Lynton Evans joined the firm and this was the beginning of bulk milk vats and the start of the Heytesbury Settlement. These were exciting times for the industry. In 1962 the opportunity arose to purchase 247 Murray Street with the assistance of the ANZ bank, formerly known as the ES&A Bank. This then provided the opportunity to further build the business, becoming Briggs & Stratton, Homelite and Dairycold Bulk Milk Vat Dealers.

In 1966 the business formed into a PTY LTD company and took over the Massey Ferguson franchise from Parr and Spencer which operated from 317 Murray Street. This was a huge advancement for the company as it meant staff numbers almost doubled. At this point, both shops were run separately. As the company continued to expand, the purchase of the old McGregor Timber building was made and a new showroom and offices were built. It is from this building at 311-315 Murray Street where the business is currently operating from. It was in August of 1974 when the closure of 247 Murray Street occurred and the new premises opened, this was also the time when Rhys Evans retired. In 1976, the company took over the MF Franchise of Burgus & Noise in Camperdown and built a new workshop before eventually setting up an MF Franchise in Norlane, Geelong in 1982. In the same year, the company then took hold of the corner block which was formerly Frank Harty's Used Car Yard.

At this stage, the company was employing 44 staff and Coles Motors had closed their farm machinery division. This provided our company with the opportunity to take over the Case tractor Franchise. With the onset of the downturn and the drought, our company closed both the Camperdown and Geelong branches. By 1988 I had bought out all other shareholders in the company and I was forced to fight my way out of a large loss however with the support of the ANZ bank and our suppliers, we have managed to trade out of these losses and have gone on to many successes since. In 2008, after 47 years I sold the business to the current owners and they have proudly upheld the success of the company. The current owners are in the process of developing a new purpose-built 3,500-square-metre facility at 425 Princes Highway, Colac West. This site will boast state-of-the-art facilities to service the business for the next sixty years. With an overall staff base of thirty and four equal part owners including a member of the Evans family, the future holds many exciting opportunities for the business as it both grows and matures; completing the vision I have always had.

Expert service and advice

Our team in the service workshop have expert knowledge in a wide range of farm machinery brands and offer on-site servicing at competitive rates. If you need your farm machinery serviced either on-site or here at the Dealership please visit our service page to request a booking.


Why Rhys Evans

A community focussed Dealership offering you the best products, services and advice.

Your browser does not support SVG

Proud Community Focus

Servicing our community for over 60 years.

Your browser does not support SVG

Great value

Competitive pricing, features and inclusions.

Your browser does not support SVG

Fully Serviced

Competitive pricing, features and inclusions.

Your browser does not support SVG

Expert advice

Fully qualified and experienced staff across the Dealership.

65 years of experience

Working with you

Quality new and used farm machinery and dairy equipment

We began as a one-man operation in 1951 servicing and repairing dairy plants, operating from a small shop in Murray Street and offering on-site servicing and repairs.

Over the years we have diversified futher into the agricultural sector. We now have multiple machinery franchises including Massey Ferguson, Fendt, Honda, Kubota & Krone, allowing us to cater for the the farming communities needs.